Job Brief

We are hiring a qualified Marketing Lead for developing our company’s long-term marketing strategies and ensuring their effectiveness.

Job Description

A Marketing Lead works closely with company’s digital teams for building its strong web presence and for ensuring its brand consistency through various digital marketing channels.

In order to succeed in this role, you must have the ability to achieve company’s long-term business objectives by executing suitable digital marketing efforts. In addition to that, you must be passionate about digital marketing and must also have extensive marketing experience.

So, if you like to work in a fast-paced environment and qualify our requirements, we would like to hear from you.

Responsibilities

• Building a roadmap for our company’s digital marketing efforts
• Ensuring our brand consistency by managing all online marketing channels, such as websites, blogs, social media, and emails
• Monitoring performance by measuring KPIs and ROI, and also preparing the budget for marketing campaigns.
• Staying aware of the latest trends and advancements in digital technology
• Monitoring competition and also providing ideas for standing out among the competitors
• Motivating digital marketing team for achieving goals
• Liaising with Product, Design, Sales and Marketing teams for building cohesive strategies and increasing client satisfaction
• Forecasting sales performance and trends while also acting proactively for increasing our market segment
• Managing and improving online content by using Google Analytics and SEO practices
• Overseeing company’s social media accounts
• Developing specific campaigns for creating and maintaining high-level customer interaction
• Own Content Marketing ops – Creation, Publication, and Promotion (good proficiency with WordPress)
• Create Product Marketing and Sales collaterals – Whitepapers, Case Studies, etc.
• Manage external resources including agencies
• Operate independently under minimal supervision
• Curate utilitarian reports to showcase digital growth and highlight achievements.